Before / After · Case Study
Each brand in the portfolio had its own opt-in, its own chat widget, its own customer record. A customer who liked two brands ended up as two strangers in two databases. OgLife.app is the cross-business identity + preferences + live-chat layer that sits between the brands and the customer — one opt-in, one preferences page, one inbox. Built on Cloudflare Workers + Durable Objects + Neon, with an embeddable 7KB chat widget that any brand storefront drops in.
“Don't make a returning customer opt in four times. Make every brand smarter on the first inbound.”
The story
01 · Problem
BMH, LGP, Buck Mountain, Fuel1st, palisades, the foundation — each brand owned its own opt-in form, its own chat widget, its own customer record. A returning customer who liked two brands ended up as two strangers in two databases.
02 · Insight
One opt-in surface. One preferences page. One chat widget that knows who's on the other end across every brand. Brand storefronts stay independent; identity lives between them.
03 · Build
QR redirect handler on the Worker. Opt-in + preferences editor on Next.js 15. Inbox app on Next.js 15 with magic-link sign-in. Durable-Object-per-conversation chat at the edge. Embeddable widget any brand drops in as a script tag.
04 · Outcome
Phase 1A + 1B shipped in ~two weeks. BMH storefront's old ChatWidget became a 70-line wrapper around the OgLife script. Every other brand follows the same pattern.
Stack
After
What changed
Each claim ships with concrete evidence — env vars, table names, cadence chips. No marketing fluff.
`oglife.app/r/{slug}` resolves an agent slug, logs scan + UTM + geo to Neon, drops a 30-day cookie, and 302s to a 15-category opt-in grouped into 5 buckets. Magic-link preferences editor lets the customer pause or unsubscribe per category.
`wss /ws` upgrades to a `ChatConversation` Durable Object — SQLite-backed, one DO per conversation_id, persists every message to Neon. Slack + Web Push fires on first visitor message when no agent is online. Claude Sonnet drafts an autoreply at 45s if still unanswered.
Allowlist agent admin, magic-link sign-in, conversations filtered by brand × status, AI-suggest button drafts replies in the operator's voice. Per-agent referral leaderboard + CSV export.
Replacing Resend with SMTP via existing infra (AWS SES SMTP or Hetzner Stalwart) ships the same magic-link emails without a paid-plan upgrade.
The agent backbone keeps the brand earning after hours. The owner approves; the system runs.
Worker resolves the agent slug, logs the scan, routes the opt-in to the brand that issued the QR.
Claude Sonnet drafts a contextual reply 45s after first visitor message if no agent has joined.
Web Push (VAPID) wakes the on-call operator's phone the moment a visitor sends the first message and no one's in the inbox.